The craic so far...

Dublin Grooming Company is a family run business born and bred in Dublin. The Co-Founders, Gavyn Pedley and Peter Kirwan are cousins with a love for old traditions. These traditions came from people like their Grandad who would have shaved in the traditional way using a brush and shaving soap. He always looked fresh as hell and these principles have been passed on to us.

Our aim now is to dispel current thinking of how men look after themselves not just for one day of the week but everyday. We have been formulating our own products since 2017 and now it's time to share the spoils of our labour.

Scent formulation

Each of our scents are based on some of our favourite parts of Dublin, like the Liberties where we would have spent time with our family growing up and learned so much about this brilliant town we call home.

It took us years of playing around to land on our first three signature scents. Hopefully it won't take that long for our new ones.


Gavyn is our crazy scientist in the lab tweaking and building out our product line while Peter manages the team and guides the business operations.

Now get back to browsing our stellar product range, if you have any questions please feel free to reach out to us!